Abu Dhabi tightens rules on influencers, to impose up to Dh10,000 fine

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Picture for illustrative purposes only. ARCHIVE

Abu Dhabi has tightened its rules on influencers, with authorities issuing a firm reminder to companies to follow rules when collaborating with influencers.

According to Abu Dhabi Department of Economic Development (ADDED), companies that hire unlicensed influencers will be fined up to Dh10,000.

According to ADDED, companies that contract with influencers or those engaging on social media platforms must make sure that the individual holds a valid licence.

Influencers must get a licence from ADDED to legally advertise services through online platforms to ensure that promotional activities follow Abu Dhabi’s rules. Businesses must also secure a permit from ADDED for any form of advertising, promotion or marketing.

The authority said that violators face risk of business closure, and will be fined between Dh3,000 and Dh10,000. ICA/Expat Media

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