Dubai Toyota Building to get iconic billboard back

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Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.” byline=”staff reporter” caption=”The Nasser Rashid Lootah Building, also known as Toyota Building, in Dubai.” credits=”SUPPLIED”]

Dubai Toyota Building to get iconic billboard back

Four years after its iconic billboard was taken down, the “Toyota Building” in Dubai will be living up to its name once again.

Al Futtaim Group has announced that the Toyota billboard on top of Nasser Rashid Lootah Building along Sheikh Zayed Road is being reinstalled after “popular demand”.

The Toyota billboard was first installed on top of the building in 1981 and became so associated with the structure that people started calling the building Toyota Building instead.

The billboard was taken down in 2018 after Toyota’s advertising contract with the management of Nasser Rashid Lootah Building expired.

Vincent Wijnen, senior managing director of Al Futtaim Automotive, said: “The ‘Toyota Building’ has long been a landmark for Dubai residents and visitors alike, forming an inseparable part of the visual heritage of Dubai and its dynamic history of development. We are delighted to bring back the iconic billboard from which the building derived its popular name, and hope that UAE residents accustomed to seeing the red-and-white Toyota Logo will be thrilled to see their beloved advertising once again.”

The two-bloc Nasser Rashid Lootah Building was built in 1974 and is considered one of Dubai’s first residential buildings. It has remained one of the few steady figures along Sheikh Zayed Road while the area underwent a rapid transformation over the years. ICA/Expat Media


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