At the Watch and Jewellery Middle East Show at Expo Centre Sharjah.
Sri Lankan heritage jewellery brand Devi Jewellers is bringing its generations-old craftsmanship to the 58th Watch and Jewellery Middle East Show in Sharjah, giving UAE visitors a chance to discover its fine jewellery alongside hundreds of international brands.
Devi Jewellers is exhibiting at Booth 2-320 at Expo Centre Sharjah, where the show runs until October 4. Visitors can explore the exhibition from 1pm to 10pm, with Friday timings from 3pm to 10pm.
The event brings together more than 500 brands and exhibitors from 19 countries, offering jewellery and watch enthusiasts an opportunity to see everything from contemporary designs to precious stones and luxury timepieces.
For Devi Jewellers, the Sharjah exhibition comes at an exciting time for the brand as it establishes a presence in the UAE following the opening of its first international flagship store in Dubai.
Located in Al Souq Al Kabeer in Meena Bazaar, Bur Dubai, the boutique marks the brand’s expansion beyond Sri Lanka after decades of building its reputation around gold, diamonds and traditional craftsmanship.
“Devi Jewellers began with a dream and grew into a name families cherish. Today, our creations continue to mark life’s most meaningful moments with elegance, purity and timeless design,” according to Devi Jewellers.
At the Watch and Jewellery Middle East Show, visitors can browse the latest gold and diamond jewellery designs, luxury timepieces and rare watches, as well as precious stones, gems and pearls. The exhibition will also feature live jewellery-making demonstrations, offering visitors a closer look at the craftsmanship behind finished pieces.
For jewellery lovers, the event provides an opportunity to compare designs, discover emerging trends and see traditional techniques alongside contemporary creations.
Devi Jewellers’ participation also introduces visitors to a brand whose history stretches back to 1965, when it was founded in Colombo by a young entrepreneur with a passion for gold. The company has since grown across generations, building its identity around purity, trust and jewellery associated with personal milestones and family occasions.
Its UAE expansion brings its fine jewellery collections to a wider audience, with certified gold and diamonds among the brand’s offerings. The Dubai boutique also offers services designed to give customers greater flexibility, including an Easy Exchange programme for exchanging old designs, a 100 per cent certified jewellery guarantee, lifetime product service and a 14-day return policy.
Watch and Jewellery Middle East Show
Until: October 4
Venue: Expo Centre Sharjah
Devi Jewellers: Booth 2-320
Opening hours: 1pm to 10pm; Friday, 3pm to 10pm
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