Picture for illustration purposes only.
PHOTO BY ARCHIVE
DUBAI – UAE residents were urged to send a personal “thank you” message to front liners on their social media channels as part of the national Thank You campaign that began on Wednesday (January 27).
“As our frontline heroes are still out there fighting for all of us, we encourage everyone across the UAE to join us in saying thank you. Our objective is to let them know that their acts of bravery will always be remembered and are truly appreciated,” said Sheikh Sultan bin Tahnoon Al Nahyan, Chairman of the Board of the Frontline Heroes Office.
Sheikh Sultan also shared his own message of thanks to frontliners: “As we enter the second year of battling this pandemic, I would like to thank our frontline heroes that have protected our nation and our people through acts of courage and compassion. We are grateful for your diligent efforts. Without your commitment, it would have not been possible to save so many lives. You are the true heroes of this nation.”
As part of the national “Thank You” campaign, UAE nationals and residents are encouraged to record and share a personal video telling these heroes in their own words how their lives continue to be positively impacted by the actions of those on the frontline.
Videos can be posted on social media using #OurUAEHeroes and tagging @FrontlineHeroesUAE, and will be shared on the official Frontline Heroes Office channels.
The initiative aims to recognise, celebrate and thank 100,000 frontline heroes “who continue to face incredible risk to their personal health and safety and make sacrifices every day to protect the people of the UAE”.
One of the first to respond to the call was Chicking, a homegrown quick service restaurant chain. Chicking thanked frontliners in a short feature video about the life of a healthcare professional in the UAE. Watch it below. ICA/Expat Media
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