Novak Djokovic speaks at the Dubai Future District Fund on March 23, 2023.


Novak Djokovic eyes Dubai as his business base

Tennis ace Novak Djokovic has revealed that he wants to use Dubai as a base for his business, praising the city for its “champion mentality”.

“I want to have Dubai as a base for my business and innovation,” Djokovic said, speaking at the Dubai Future District Fund on Thursday (March 23).

“I love the champion mentality here in Dubai. I love that people here want to be the best in the world. And I’m sure that with this kind of mentality and approach, they will become the leaders,” he added.

Djokovic did not say what kind of business he was planning to set up in Dubai, but the tennis player has been investing in businesses.

Last year, he and his wife reportedly bought 80 percent stake in QuantBioRes. The Danish biotech is developing Covid-19 treatments.Djokovic has also reportedly invested millions of dollars in Austrian startup waterdrop.

Over his career, Djokovic has made more than $166 million on the court, making him the highest-paid tennis player of all-time.

He last played at the Dubai Duty Free Tennis Championships earlier this month, losing to Daniil Medvedev to lose his bid for the title. ICA/Expat Media

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