The basketball court is located at The Next Level – The View at The Palm.
PHOTO BY SUPPLIED
DUBAI – The first glow-in-the-dark basketball court has been constructed in Dubai to to launch adidas’ new film which features Sudanese-British basketball player Asma Elbadawi.
The basketball court is located at The Next Level – The View at The Palm. Watch it here:
The “Impossible is Nothing” court features vibrant artwork from illustrator Kgabo Mametja.
The illustration brings to life Asma’s ‘I’m Possible’ film series, which shows her hanging from an illuminated basketball hoop in her tulle gown, layered over a white adidas sports top while wearing her hijab. The artwork is completely illuminated via LED lighting and luminous paint.
“When we wanted to end the ban on playing with hijab, they said impossible. But like this city, every time I’m told impossible, all I hear is I’m possible,” Elbadawi said.
Dubai is a city that has defied boundaries and is constantly challenging possibilities.
Asma embodies these values; she saw the opportunity to reach astonishing heights in sports herself by removing gender barriers and breaking stereotypes to implement inclusivity in sport.
She changed the game for women in sport when, in 2014, she successfully overturned the International Basketball Federation’s ban on religious headgear in professional basketball. ICA/Expat Media
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