Customers to have effortless experience with new Abu Dhabi programme

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Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.” byline=”staff reporter” caption=”Sheikh Khaled bin Mohamed launched the Abu Dhabi Programme for Effortless Customer Experience on Tuesday. ” credits=”SUPPLIED”]

Abu Dhabi government services to be made more effortless for customers

Sheikh Khaled bin Mohamed, chairman of Abu Dhabi Executive Office and member of the Abu Dhabi Executive Council launched a new programme for a more efficient and quicker completion time of government services on Tuesday (March 22).

The Abu Dhabi Programme for Effortless Customer Experience promises fewer touchpoints and reduced transactions by almost 50 per cent on average.

With the customer experience programme, the application for a parking permit that formerly had 25 touchpoints, five document requirements, and 15 minute completion time will be reduced to seven touchpoints, three document requirements, and can be completed in under four minutes.

Similar situations would include buying a home on the same day or starting a business remotely.

Saeed Al Mulla, executive director of the customer experience sector at Abu Dhabi Executive Office promised the commitment of the government in putting people at the heart of its initiatives including a convenient and effortless customer experience.

“It is not about being the fastest, it is about being effortless. Our end goal is to be the most effortless government in the world,” said Mr Al Mulla.

The programme will also be more accessible for senior citizens and people facing accessibility issues on-site through its electronic process.

It will be rolled out across Abu Dhabi government departments in the next three years. KSO/Expat Media


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