5 Filipinos launch Calidad in Dubai

Estimated read time 2 min read

The Filipino business partners of Calidad in Dubai. SUPPLIED

Five Filipino entrepreneurs have launched fashion and lifestyle brand Calidad in Dubai to offer branded items at affordable prices.

The launch on Saturday (March 2) was attended by Filipino media and influencers in the UAE.

Speaking to Expat Media, Gilbert Espiritu, CEO of Calidad, said the name is synonymous with quality. Espiritu runs Calidad under Ahead Unlimited Trading with partners Casey Martinez, Mond Bernas, Ivan Lat and Retchel Singson.

“Calidad name means quality. We wanted a name that could stand as its own as a brand. We only sell authentic and quality products at reasonable prices,” Espiritu said. He said that the group partners with suppliers from around the world who can deliver quality products at wholesale prices to remain competitive in the market. Some of the brands include Marc Jacobs, Coach and Balmain.

Calidad is currently an e-commerce platform catering to Filipinos in the UAE and the Philippines with live selling sessions on Facebook, Instagram and TikTok @calidadlifestyle

“Beyond the competitiveness of our prices, we carefully consider the customer experience as well. This is why we provide good packaging and a personal note with every purchase,” Espiritu said.

Ahead Unlimited plans to expand with more brands in its portfolio: Ahead Events, Click Creatives and Calidad Gems. ICA/Expat Media


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