Sheikh Mohammed Bin Rashid Al Maktoum.


Sheikh Mohammed wants to share UAE’s story with the world


DUBAI – A new national project has been launched to “share the UAE’s story with the world”.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced the new project on Saturday.

“The UAE’s nation brand project will reflect our unique values and narrate our story to the world,” Sheikh Mohammed said on Twitter.

The brand project will be created by a team of 49 Emirati artists, seven from each emirate, which will design the UAE’s new logo before the end of the year.

Sheikh Mohammed said a new UAE logo and new identity will “mark the beginning of a new decade”.

In an interview with Chinese media on Friday, the Dubai ruler said that the UAE plans to become the world’s role model in health, technology and education. ICA/Expat Media


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