At the launch of TRIBE at LEOS in Business Bay, Dubai on November 18, 2023.
PHOTO BY EXPAT MEDIA
The Philippine Business Council-Dubai & Northern Emirates (PBC-DNE) launched on Saturday (November 18) a new group called TRIBE for creatives, communicators and content creators in the UAE.
“We are the powerhouse within the Philippine Business Council-Dubai & Northern Emirates dedicated to bringing together creatives and communications practitioners to amplify creative excellence. We’re more than a committee: We’re a vibrant tribe of visionary minds, storytellers, design virtuosos, idea generators, magic makers and communication wizards,” said Allan Michael Bautista, TRIBE adviser and Vice-Chairman of PBC-DNE.
The launching ceremony was held at LEOS International in Business Bay and was attended by Philippine Consul General Renato Dueñas; PBC-DNE Chairman Edwin Duria; Bobbie Carela, TRIBE adviser and Chairman Emeritus of PBC-DNE; Bethoven Filomeno, Committee Head of TRIBE; Mherck Dela Cruz, Marketing and Social Media Head of TRIBE; Krishna Dela Paz, TRIBE Social Media and Branding Head, and Melchor Dante Santos, TRIBE Digital and Data Head.
Carela explained that TRIBE will serve as a talent pool for Filipino content creators, creatives and communicators in the UAE. Responding to Expat Media’s question, Carela said that the membership fee is expected to cost Dh500 annually, and is inclusive of access to TRIBE’s year-round events and trainings starting in 2024, including its first Digicom Summit in September and Nexus 24 talent expo in November.
TRIBE will also launch a dedicated online platform for members to showcase their work, connect with people in the industry and be seen by clients and employers. The website is expected to be online by the first quarter of 2024. ICA/Expat Media
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