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At the Dubai World Trade Centre.

PHOTO BY ARCHIVE


SCTDA to take part in Arabian Travel Market 2022

The Sharjah Commerce and Tourism Development Authority (SCTDA) has confirmed its intention to attend the 29th Arabian Travel Market (ATM 2022), which will take place at the Dubai World Trade Centre from May 9 to 12.

The Authority will attend the event, which focuses on the future of the travel and tourism industry, with the goal of reaffirming its commitment to promoting new and future projects in Sharjah, emphasizing the importance of developing tourist destinations to attract more visitors to the emirate, and exploring new opportunities for collaboration with leading international tourism companies and institutions.

The annual Arabian Travel Market provides a plethora of unique chances for all tourism experts, allowing them to network, connect, exchange expertise, and discover best practices.

The Authority will be present at the Sharjah Pavilion at ATM 2022, which SCTDA will use as a platform to highlight the newest advances in Sharjah’s tourism sector as well as the different experiences the emirate has to offer in order to build a sustainable tourism sector.

“The Arabian Travel Market exhibition is taking place at a critical turning point for the global tourism sector, with an accelerated return to normalcy following the near-complete removal of pandemic-related restrictions on travel and aviation. This makes a prominent platform like ATM 2022 all the more important for shedding light on the sector’s developments domestically and internationally, as well as for showcasing the visions and future plans for the tourism sector. Taking part in Arabian Travel Market 2022 is an ideal opportunity to enhance communication among all relevant parties and find ways to rebuild effective partnerships that are rooted in innovation and sustainability standards,” said Khalid Jasim Al Midfa, Chairman of SCTDA.

In line with Sheikh Mohammed bin Rashid Al Maktoum’s vision, he added that this participation is an exceptional opportunity to showcase Sharjah’s tourism offering and potential across various fields and sectors. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to strengthen the emirate’s international position as a leading tourism destination with a wide range of tourism products and experiences that fulfill the needs and desires of visitors from all over the world. And, in line with that vision, the Sharjah Commerce and Tourism Development Authority is committed to actively participating in this international platform each year, which has demonstrated its capacity and role in shaping the global tourism sector and providing inspiring visions for the future over the years.

Al Midfa emphasized the importance of Sharjah’s participation in this year’s ATM, citing the emirate’s unique tourism product, which includes a wide range of activities for families of all ages and individuals with a wide range of interests.

The Arabian Travel Market is the biggest global exhibition for domestic and international tourism in the Middle East, according to Hana Saif Al Suwaidi, Chairperson of Sharjah’s Environment and Protected Areas Authority. She said that Sharjah’s Environment and Protected Areas Authority is participating in ATM 2022 as part of the Sharjah Pavilion, and that this year’s exhibit will focus on Sharjah Safari, the world’s largest safari outside of Africa, a stand-out attraction that includes more than 120 species in an environment similar to that of Africa on an eight-square-kilometer site. “This new nature destination adds a competitive edge for tourism in Sharjah, and will attract more diverse visitors to the emirate,” shenoted.

According to Ali Salem Al Midfa, Chairman of the Sharjah International Airport Authority, the Sharjah International Airport Authority is participating in the Arabian Travel Market 2022 as part of their commitment to enhancing and complementing the emirate’s efforts to revitalise the tourism sector. They look forward to highlighting the successful experience in responding to the COVID-19 pandemic, ensuring safety and security for travellers, as well as shedding light on new smart facilities, services, developments, and expansion projects, designed to attract new visitors.

“We are looking forward to participating in this year’s edition of the event, which presents a foremost platform bringing together decision makers from the regional travel and tourism market to exchange ideas and underline the fast recovery of this vital sector and its rapid return to normalcy post-pandemic,” he added.

“Cultural institutions have always been key destinations for local and international tourists, but following the global Covid-19 pandemic, which had impacted many museums across the globe, we want to ensure professionals from the travel and tourism industry know that the UAE responded quickly and excellently in regards to testing and vaccinations which allowed the UAE to be one of the safest places to visit and travel to last year and this year,” claimed Manal Ataya, the Director-General of Sharjah Museums Authority (SMA).

He added that they look forward to encouraging new visitors to enjoy our cultural offerings and learn about UAE culture and heritage with their families by taking part in events such as ATM, they can help potentially increase the number of visitors to the emirate and the country.

“The Sharjah Investment and Development Authority is committed to participating in the Arabian Travel Market exhibition for the 15th consecutive time, given the event’s importance as a platform and an opportunity to showcase our efforts towards sustainability, including new and innovative projects and initiatives that aim to enhance Sharjah’s position as a preferred destination for tourism, as well as to boost investment in this promising sector.”

“We are committed to facilitating investors’ access to all available opportunities in the tourism sector in the Emirate of Sharjah, which has tremendous potential and is characterised by a great deal of diversity and richness at the environmental, urban, and cultural levels. The sector has all the requirements necessary to meet the needs of visitors and enrich their experience with its myriad hospitality and entertainment options,” said Ahmed Obaid Al Qaseer, Acting CEO of Shurooq.

The Sharjah Commerce and Tourism Development Authority is in charge of the Sharjah Pavilion at Arabian Travel Market 2022, which will feature 24 entities from the emirate, including seven government departments and 17 private tourism, travel, and hospitality businesses.

The pavilion will host a variety of organizations like Sharjah International Airport Authority, Environment and Protected Areas Authority, Sharjah Museums Authority, Department of Awqaf in Sharjah, Sharjah Institute of Heritage, Sharjah Classic Cars Club, Sharjah Sports Council, Air Arabia, Sharjah Airport Travel Agency (SATA), Cozmo Travel LLC, Orient Tours, Al Khalidiah Tourism, Sheraton Sharjah Beach Resort & Spa, DoubleTree by Hilton Sharjah Waterfront Hotel & Residences, Novotel Sharjah Expo Centre (Accor Hotels), The Act Hotel, Copthorne Sharjah Hotel, Occidental Sharjah Hotel, Al Hamra Hotel, Sharjah National Hotels, Lou’Lou’a Beach Resort, Golden Tulip Sharjah Hotel Apartments, Luxe Grand Hotel Apartments, and TravTalk magazine.

In addition, the SCTDA’s exhibit at ATM 2022 will focus on its strategies and goals to boost global confidence in the local tourism business as it recovers and returns to normal after the epidemic. The exhibition will also showcase important new tourism initiatives that will bring new types of visitors and markets to the UAE, and particularly to the Emirate of Sharjah. KMB/Expat Media


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