Photo for illustrative purposes only.
PHOTO BY ARCHIVE
The Roads and Transport Authority (RTA) of Dubai announced Wednesday (January 11) that a tech business had been granted naming rights to a metro station.
The authorities announced that Al Safa Metro Station, located on the Dubai Metro’s red line, will be renamed ONPASSIVE Metro Station.
ONPASSIVE is a multinational artificial intelligence technology company. The rebranding will be in effect for the next ten years.
The metro station’s name was changed from Noor Bank to Al Safa in November 2020.
This was part of a naming rights reform strategy that renamed five stations: Al Fahidi to Sharaf DG Metro Station, First Abu Dhabi Bank to Umm Al Sheef, Noor Bank to Al Safa, Damac to Dubai Marina, and Nakheel to Al Khail. BKM/ Expat Media
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