At the opening of Off The Hook in Dubai Festival City on June 5, 2022.


Off The Hook opens outlet in Dubai Festival City


Off The Hook Seafood Restaurant is continuing its expansion drive in the UAE with the recent opening of its fourth branch in Dubai.

“The restaurant and dining industry has always been a great opportunity for investment. But, more importantly, it affords establishments like Off The Hook the chance to bring people together as a community,” said Rolly Brucales, managing partner of Off The Hook, said at the inauguratin of Off The Hook at Dubai  Festival City on Sunday (June 5).

“We remain steadfast in our goal to expand not just in the UAE but to the rest of the GCC as well. Our vision is to be a world-class seafood restaurant of choice and a trusted brand in the GCC by 2024,” Brucales said.

Off The Hook’s DFC outlet follows the opening of its first branch in Sharjah last October, which marked the company’s foray into the Northern Emirates.

The Sharjah branch added another milestone to Off The Hook’s long list of achievements as it is the first franchise of the brand under the trade name Chef Signature.

More branches will be opening soon further north in Ras Al Khaimah’s Manar Mall and Fujairah.

Off The Hook was founded as a small business venture in 2016 by eight friends. It now has eleven branches in the UAE – five in Abu Dhabi, four in Dubai and one each in Al Ain and Sharjah.

Off The Hook is slated to open its first branch outside the UAE in Qatar by the third quarter of 2022.

“We are thrilled to have partnered with individuals who share the same entrepreneurial philosophies and have the passion to serve the community,” Brucales said.

“As we embark on further expanding the brand, we look forward to onboarding like-minded individuals bringing the Off The Hook brand to more places and more people who seek to satisfy their taste buds and interact in a wholesome, friendly atmosphere,” Brucales said. PR/Expat Media

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