Marketing in millennial age: what works for world’s most influential generation?

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Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.” byline=”staff reporter” caption=”Maya Hamad is the founder of Emoteyes.” credits=”ARCHIVE”]

Marketing to millennials: what works for world’s most influential generation?

 

DUBAI – Millennials make up 1.8 billion of the world – that’s 23 percent of the world’s population. But how do you tap the world’s most influential generation?

Maya Hamad, Founder of Emoteyes, says: “As a result of millennials growing up in the fast paced digital world, methods of finding information has never been a difficult task. They also retain information better when it’s visually appealing and easy to consume. If we want to attract their attention, we need to align our marketing strategies with their online consumption methods”.

Growing up with technology, visual communication has become the most effective method of consuming information.

Our brains consume visuals 60 times faster than text. This is why the use of infographics amongst marketers has grown tremendously.

Another growing trend is the use of podcast advertising. Brands are now investing into podcast advertising as the number of podcast listeners grow, with the aim for a wider audience reach.

The podcast medium is also known to be the most convenient amongst the busy schedules of many millennials, as they’re able to listen to their favourite shows at any place and any time while occupied with something else.

Currently, there are 850,000 active podcasts worldwide. Podcast audience make up a generally younger audience, starting from the age of 12 and up and avid podcast listeners spend an average of more than eight hours listening to at least seven different shows per week.

This means that regular podcast listeners are loyal to at least six to seven shows, giving your brand the chance to advertise your products/services on trusted podcast shows.

Infographics

With the majority of millennials having a short attention span, brands have found ways to get their messages across in simpler, more attractive ways than before.

Fifty percent of content creators state that the use of visuals is important in their content marketing strategy, while 40 percent say that visuals encourage the most engagement.

While methods such as videos and images have been the most captivating means of advertising, infographics has also become an effective marketing tool to communicate valuable information with audience.

It allows the transformation of information in a more visually appealing way with the use of shapes, graphs and colours. Close to 70 percent of B2B marketers create infographics as part of their marketing strategy.

With new and developing trends around every corner, marketers are in constant competition as they try and keep up with consumption trends.

When marketing to millennials, brands should ensure that their messages are captivating, quick and as concise as possible, as we try to keep up with the most popular channels of communication. ICA/Expat Media


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