Social media giant Facebook.
PHOTO BY ARCHIVE
Beginning on October 1, Facebook users will no longer be able to host any new or scheduled Live Selling or Live Shopping events on the social media platform.
According to Facebook, it will be shutting down Live Shopping to focus on Reels. “You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos,” according to Facebook in a blog.
The Live Shopping has been particularly popular with online sellers who used Facebook’s live streams to earn money from products they are selling.
According to Facebook, it is removing the feature to match a change in consumers’ viewing behavior favoring short-form videos. “We are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the social media giant announced.
It advised users to “tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.” ICA/Expat Media
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