Live selling in trouble as Facebook Live Shopping feature to be removed on October 1

Estimated read time 5 min read

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Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.” byline=”staff reporter” caption=”Social media giant Facebook.” credits=”ARCHIVE”]

Facebook Live Shopping feature to be removed on October 1

Beginning on October 1, Facebook users will no longer be able to host any new or scheduled Live Selling or Live Shopping events on the social media platform.

According to Facebook, it will be shutting down Live Shopping to focus on Reels. “You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos,” according to Facebook in a blog.

The Live Shopping has been particularly popular with online sellers who used Facebook’s live streams to earn money from products they are selling.

According to Facebook, it is removing the feature to match a change in consumers’ viewing behavior favoring short-form videos. “We are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the social media giant announced.

It advised users to “tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.” ICA/Expat Media


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