Picture for illustration purposes only.


Get Dh60 for old jeans in new American Eagle Dubai recycling programme


DUBAI – With Global Recycling Day approaching in March, it’s a great time to take a step back and look at your relationship with the environment around you.

As part of this worldwide event, American Eagle has introduced the initiative of recycling jeans for the first time in the Middle East across their stores in Dubai.

Think about what you do in your daily life to reduce your carbon footprint? How do all the little things add up to make a big impact? What else can you do?

American Eagle has come up with something simple and trouble-free where all you need to do is get rid of your old jeans.

Just grab that pair that’s been taking up precious closet space for years. Whatever they are, wherever you got them from, American Eagle wants them and will give you a Dh60 discount when you buy a pair of brand-new AE jeans for doing your bit for the environment starting on January 29.

Simply bring your old jeans (they don’t have to be AE, the will take any brand!) to your local AE store in Dubai and they will be recycled for industrial use or remanufactured into new fabric. An American Eagle representative told that AE will accept as many jeans as you want to give.

Since denim is made mostly from cotton, a sustainable fiber, it can be recycled. This means all those old jeans can be diverted from landfills and upcycled into new fabrics.

Participating American Eagle stores are located in The Dubai Mall, Mall of the Emirates, City Centre Mirdiff and Ibn Batutta. PR/Expat Media

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