Ads along Sheikh Zayed Road in Dubai.


New Dubai ad law as ruler  issues decree


DUBAI – A new law on advertising in Dubai has banned the placement of ads on residential buildings, historic buildings and places of worships, among other areas.

Under the new law, ads are also banned in graveyards, restricted areas, military areas, government buildings and traffic lights, signs and trees.

Fines and penalties will be imposed on violators, according to the decree issued by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The new decree seeks to “preserve the visual appearance and beauty of the city and ensure advertisements harmonise with the design of buildings”.

It also seeks to “uphold public and traffic safety and monitor advertisements to prevent misinformation and violations of public order, morals and customs.”

The law applies to all ads in Dubai, including private development zones and freezones and will be effective three months after it is officially published in the government gazette.

No entity is allowed to display advertisements in Dubai without obtaining permission from authorities with jurisdiction on the matter.

Applicants must comply with the requirements specified in the permits, including the size of the ads, timeframe and other procedures. ICA/Expat Media

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