Emirati singer and songwriter Alira.


Alira to grace Wear Your Culture Pilipinas in Dubai

Emirati hitmaker Alira is set to thrill Filipino fans anew as a special guest at the Wear Your Culture Pilipinas event at Al Ghurair Mall in Dubai this October.

Alira will be head judge in the competition category at 6pm as part of the day-long festivities on October 22, which also features a pop-up market, Filipino crafts workshop, kids’ arts and crafts, fashion show, clothes swap, and a Filipino arts and products exhibit. The two-day Wear Your Culture Pilipinas event runs until October 23. The event is organized by Events For Change in partnership with Purple & Pink Creatives.

“Culture is something to celebrate in a big way, particularly here in the UAE where we are truly a melting pot of cultures. I am happy to be part of this event that celebrates one of the beloved expat communities in the UAE, and also one of my biggest supporters, the Filipinos,” the Emirati singer said. He revealed to that he will also be performing a special song for fans on October 22.

Alira captured the hearts of Filipinos and multinational fans when he made his debut last December with his own rousing rendition of Filipino ballads at a Dubai concert with Miss Universe 2018 Catriona Gray and Filipino pop stars Yeng Constantino and KZ Tandingan.

His performance of Regine Velasquez’s Tuwing Umuulan at Kapiling Ka got crowds on their feet and went viral on TikTok, Instagram and Facebook with more than a million combined views. Although a full-blooded Emirati, Alira sang flawlessly in Filipino. He also sings not only in his native Arabic, but also in English, Hindi, Chinese and Japanese, to name a few.

“I just want to create music that connects and inspires people, regardless of who they are or where they come from. That is what the UAE stands for,” the Emirati singer said.

Alira has wowed multinational fans with his versatility in singing in various languages in his trademark countertenor voice. His debut song, Take Flight, became a dance craze on TikTok.

At the Middle East Film and Comic Con in Abu Dhabi earlier this year, Alira sang a medley of popular anime songs in Japanese, English and Arabic, delighting many fans.

He also stunned the crowd at Expo 2020 Dubai where he launched his original song, We Are One, picking nearly 100 backup performers of various nationalities to share the stage with him. According to Expo 2020 organisers, the performance was one of the most watched performances by a local artist at the iconic event.

In May, Alira set a new world record in India with the biggest ensemble cast of nearly 500 people for a 7-minute musical production of We Are One, a more elaborate reprise of his Expo 2020 Dubai performance. A representative from International Wonder Book of Records confirmed that Alira has been entered into the record for the unique feat.

Last June, Alira was invited to perform at the Philippine Independence Day celebration in Dubai, which was graced by His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, the Minister of Tolerance. Alira thrilled Filipino fans with his nuance of Original Pilipino Music. It was also the first time that a Philippine Independence Day celebration in Dubai featured an Emirati artist. ICA/Expat Media

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