The Dubai Shopping Festival is ongoing until January 5, 2024.


Win up to Dh200,000 in DSF Wonders Competition

This Dubai Shopping Festival (DSF) you can turn your passion in videography into prizes to up to Dh200,000 in the #DSFWonders competition.

Cash prizes of Dh100,000, Dh50,000 and Dh25,000 are up for grabs for the best 60-second films that capture the wonders of Dubai during this DSF season.

All you have to do is make a film from at least three locations covering DSF. Choose from Dubai’s iconic shopping destinations, restaurants, attractions, events, outdoor activities – including the wonderful outdoors in Hatta. The deadline to submit entries is January 5.

From magical winter markets, delicious culinary experiences and unique pop ups to captivating performances, epic concerts, mesmerising light installations and drone shows, and incredible shopping, the city is bursting with wonder-filled moments – all part of this year’s out-of-this-world DSF offering.

DSF is ongoing until January 14, with an action-packed line-up of more than 170 wonder-filled experiences, including exciting al fresco markets, trendy pop-ups, awe-inspiring lighting displays, captivating art installations, delicious food, family fun, and a legendary New Year’s celebration, not-to-mention the city’s iconic shopping destinations, attractions, restaurants, events and outdoor activities – the possibilities for creativity are endless.

Take your viewers on a journey through at least three DSF or Dubai moments, using immersive point-of-view shots, unique angles, and breathtaking adventures, and let your camera skills shine with the most extraordinary entries winning incredible prizes.

Imagine walking away with Dh100,000 or claiming the second-place prize of Dh50,000. Even the third-placed content creators won’t be left empty-handed, as two lucky winners will receive Dh25,000 each. A jury from Dubai Festivals and Retail Establishment (DFRE) will select the winning entries.

How to participate

Email your video to and share it on Instagram using #DSFWonders, tagging @CelebrateDubai and @StyledbyDubai to complete your entry.

Entrants must be at least 18 years old. Videos must not contain shots of alcoholic beverages, shisha,  cigarettes or immodest scenes. Films should be shot in 4K with a 9×16 adaptation and a duration of up to 60 seconds

Winners and qualifiers will be requested to share videos in 4K resolution for use by the Department of Economy & Tourism, with credit to entrants in perpetuity. Entrants are responsible for obtaining permits and ensuring legal filming with consent. Infuse your content with the festive spirit – think of the most wonderful time of the year, and use text, music, or voiceovers to enhance your masterpiece. ICA/Expat Media

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