Dubai 1 Billion Followers Summit kicks off: Top influencers to reveal Mr Beast strategies that drive millions

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Dubai influencers’ summit to reveal viral video secrets

The 1 Billion Followers Summit kicked off in Dubai on Wednesday (January 10), with the world’s top influencers sharing strategies on viral content and how to get millions of followers and earnings on social media.

The two-day summit is being hosted at the Museum of the Future and Emirates Towers, and features 3,000 content creators, 100 CEOs and 195 speakrs and is estimated to draw 7,000 participants.

YouTube sensation Ahmad Aburob will take the Museum of the Future stage to share the “secret power of thumbnails” and reveal strategies favoured by YouTube stars like Mr. Beast.

Vishen Lakhiani, Founder and CEO of Mindvalley, will take the spotlight with “Turning 3 Million Followers into $10 Million!” while Ryan Hashemi, the man behind Jubilee Media and some of the most viral formats online, will share insights during the “How to drive $50M in business with YouTube”.

Day 1: What to expect

On Day 1 at the Creators Arena Stage at Emirates Towers, renowned war journalist Yusuf Omar delivers a keynote speech “You’re Not Ready for the Future of Viral Content” where he will provide a unique perspective on delivering meaningful real-time content to the masses, and offer a glimpse into the future of content creation.

At the Museum of the Future stage, Ahmad Aburob, who has 14 million followers on YouTube, will explore design tips and tricks for creating attention-grabbing thumbnails during his “The Secret Power of Thumbnails” talk, and also viral strategies favoured by YouTube stars like Mr. Beast.

Appleby, world-famous social media marketer and creator of Future Social, a newsletter teaching more than 60,000 marketers about social media, will provide detailed methods for honing in on your niche as a creator, identifying an audience, and optimising your content plan for a specific group of followers in his talk “Niche Down or Go Broke”.

Another keynote, “Why Dubai?”, with Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy, delves into the city’s appeal and opportunities for businesses and content creators. This discussion will hone in on real developments within the Emirate that are making Dubai a more attractive place for digital companies and content creators to live in, produce in, and succeed in.

The summit also features government-focused talks. “Maximising Government Engagement Through Social Media Era” with Khadija Hussain, Executive Director of Government Communication at the UAE Government Media Office, explores government strategies in the age of social media. The talk also spotlights how the UAE harnesses social media, the creator economy, and creative industries.

Day 2: what to expect

On Day 2 at the Creators Arena Stage, Vishen Lakhiani, Founder and CEO of Mindvalley, will take the spotlight with “Turning 3 Million Followers into $10 Million!” Lakhiani shares the strategies behind transforming a substantial online following into a lucrative revenue stream.

Co-founder of Quest Nutrition and host of Impact Theory, Tom Bilyeu is set to take the stage to inspire attendees in his talk “Your Mind Makes the Content – Look After It.” Bilyeu will share his insights on creating a winning mindset that is not only built for success, but sustainability too.

Ryan Hashemi, the man behind Jubilee Media and some of the most viral formats online, will share insights during his talk on “How to drive $50M in business with YouTube”, empowering creators with the skills to tap into the financial potential of long-form videos and creating a channel that is not only popular, but also pays the bills.

YouTuber Germán Garmendia, who has 121 million followers, will enthral attendees during his “Why I Reset My 45 Million Channel” talk, sharing his motivations behind why he decided to reset his hugely successful Youtube channel and the journey of rebuilding his social empire from scratch. ICA/Expat Media


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