UAE sets new telemarketing rules, fine of up to Dh150,000

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Picture for illustrative purposes only. ARCHIVE

The UAE government has set new, stricter rules on telemarketing, and warned violators of fines of up to Dh150,000.

Under the new regulations, marketing companies must obtain government approval before engaging in telemarketing activities.

Marketing calls are now strictly limited between 9am and 6pm. Telemarketing companies are also prohibited from calling Numbers on the Do Not Call Registry.

If a consumer refuses a service or product during the first call, the telemarketing company is prohibited from making a follow-up call. Telemarketing companies are also limited to making a maximum of one call per day if the consumer does not answer the call or ends the call.

Individuals are prohibited from making marketing calls using phones that are registered under their name. Marketing calls must only originate from phones registered in the name of the licenced telemarketing company.

Consumes can file a complaint with the competent authority in case they encounter companies or individuals violating the new telemarketing rules.

Administrative penalties, including fines of up to Dh150,000 will be imposed on violators starting mid-August 2024, and violating companies may face partial or complete suspension of their business activity, licence cancellation or a ban from telecommunication services in the UAE for up to one year.

The new rules came after the UAE Cabinet approved in May the decision to regulate telemarketing calls as part of latest measures to protect consumers. ICA/Expat Media

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