Photo is used for illustrative purpose only.


UAE: Majid Al Futtaim malls support 1 Billion Meals campaign, installed ‘Tap to Donate’ screens

Mohammed bin Rashid Al Maktoum Global Initiatives’ “Tap to Donate” instant donation devices will help MBRGI’s 1 Billion Meals campaign, the region’s largest of its type, which aims to aid and provide sustainable food support to the impoverished and undernourished in 50 nations.

City Centre Mirdif and Mall of the Emirates in Dubai, and City Centre Al Zahia in Sharjah, will each have twenty-five interactive smart screens. The devices will allow donors to make quick and easy donations to the food drive using Visa or MasterCard credit cards, as well as Apple Pay and Google Pay on smartphones and smartwatches.

The devices are 190 centimeters tall and 60 centimeters broad, with elegant 55-inch interactive touchscreen screens that imitate the design of a big tablet. They have three donation levels: AED10, AED50, and AED100, which will all go towards acquiring essential food components for individuals and families in less fortunate places.

The instant donation gadgets give a new innovative way for individuals to directly donate to the 1 Billion Meals effort, and they fulfill MBRGI’s community involvement premise of allowing everyone to contribute to a charity and humanitarian work. This strategy increases the efficiency of the donor network and speeds up the attainment of humanitarian aims.

“The devices utilize smart donation technologies, offering donors the option of contributing via mobile phones and bank cards. This initiative highlights the role of financial technology in supporting and expanding charity and humanitarian work, and enabling more people to donate and contribute to the fight against hunger by providing food relief for the undernourished,” said Sara Al Nuaimi, Director of MBRGI.

“Our support for the ‘1 Billion Meals’ initiative, by dedicating space for the donation devices in several Majid Al Futtaim shopping malls in Dubai and Sharjah, stems from our commitment to support global humanitarian initiatives, especially those that originate in the UAE and deliver impact across the whole world. This noble campaign is aligned with Majid Al Futtaim’s vision to deliver ‘great moments for everyone, every day and reflects the values of giving that characterize the UAE and its people,” claimed Fuad Mansoor Sharaf, Managing Director of UAE Shopping Malls at Majid Al Futtaim – Properties.

Donors can support the 1 Billion Meals campaign by donating to the campaign’s official website:; or by bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. Donors can also donate AED1 every day by sending “Meal” via SMS to 1020 on the du network or 1110 on the Etisalat network on a monthly basis. Donations can also be made by calling the campaign’s toll-free line, 8009999. KMB/Expat Media

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