Korea Tourism Organization opens first representative office in Riyadh

Estimated read time 3 min read

South Korea wants to draw more tourists from Saudi Arabia and the GCC.

The Korea Tourism Organization (KTO) has announced the opening of its inaugural representative office in Riyadh, Saudi Arabia.

This marks a significant step in South Korea’s efforts to tap into the Saudi market following a favorable annual tourism performance with international tourists, and a recent considerable growth rate in tourism from Saudi Arabia and the GCC countries.

The new office will educate travel agents on the destination, and expand the inclusion of South Korea in Saudi Arabia’s tour operators’ portfolios.

Appointed as the marketing and PR representative for Korea Tourism Organization in Saudi Arabia, AVIAREPS, a prominent global leader in tourism, aviation, hospitality representation, and communications boasting a network of 70 offices across 65 countries, will spearhead efforts to raise awareness about South Korea as an ideal travel destination for Saudi travellers looking for a fantastic holiday destination with the greatest allure in culture, cuisine and cost.

South Korea’s travel industry experienced a remarkable rebound in foreign tourism in 2023, with numbers reaching 63 percent of pre-Covid levels.

“Korea is rapidly emerging as a premier destination for travellers from Saudi Arabia and the wider region, offering a delightful fusion of premium travel experiences, unique shopping districts, and rich cultural and culinary experiences. Furthermore, Korea’s prominence as a leading center for beauty and medical tourism is also on the rise,” said Ju Lee, Executive Vice President of the International Tourism Division of KTO.

“Korea Tourism Organization, in partnership with governmental bodies and tourism stakeholders in Korea, is fully dedicated to enriching the tourism landscape and the industry’s offerings for Saudi travellers, as well as for Saudi-based travel agents and outbound tour operators,” Lee said.

“With its family-friendly ambiance, and unmatched experiences Korea is always ready to warmly welcomes visitors from Saudi Arabia from the moment they step foot until the time they bid adieu at the airport,” he added.

“Korea is a thrilling travel destination renowned for its cultural richness, bustling shopping scenes, and the undeniable allure of K-culture, all set to enchant Saudi travellers,” said Glenn Johnston, Vice President Middle East & Global Public Affairs at AVIAREPS.

“With unique family travel packages and a particular resonance among the adventurous youth, Korea is poised to become the preferred destination for both families and young travellers alike; offering extraordinary adventures and delightful stays for all,” Johnston added. ICA/Expat Media

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