Picture for illustration purposes only.


Film your Dubai Shopping Festival experience, win up to Dh150,000


DUBAI – Content creators in the UAE will have the chance to win up to Dh150,000 for posting a video on social media about their Dubai Shopping Festival experience.

One Instagram competition winner will receive Dh150,000, and two TikTok competition winners will get Dh25,000 each.

Dubai Shopping Festival has partnered with the Hamdan International Photography Award to bring the DSF experience to life through creative digital content.

UAE-based content creators are invited to bring to post a 30-second to 1-minute video using #DSFWONDERS with the theme of “the most wonderful time of year”. Deadline for entries is on January 25.

Participants must capture content across at least three locations in the city to showcase different elements of Dubai Shopping Festival, be it shopping, celebrations, attractions, dining, live events and concerts, or drone and fireworks shows, and upload their films on Instagram or TikTok using #DSFWonders and tagging @CelebrateDubai on Instagram and @DiscoverDubai on TikTok.

Participants can use text, music, voice over, and social platform specific filters to complete their entries before uploading them to Instagram and/or TikTok.

“We want UAE based content creators to tell the #DSFWONDERS story through their mobile phone lenses, capturing their own experiences of what DSF means to them,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.

Winner and qualifier content on Instagram will be featured on @CelebrateDubai, with the overall winner earning a cash prize of Dh150,000. Plus two winners on TikTok can win Dh25,000 each, and have their content featured on @discoverdubai.

A judging panel from Dubai Festivals and Retail Establishment will review and select the winners. ICA/Expat Media

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