Filing a consumer complaint in UAE: Full guide for Abu Dhabi, Dubai, Al Ain, Ajman, Fujairah, Ras Al Khaimah


DUBAI – The UAE Consumer Protection law ensures consumers’ confidence in the market and protects consumers from overpricing and other fraudulent commercial activities.

Here’s your guide to filing a consumer complaint in each emirate:

Abu Dhabi & Al Ain

Authority: Abu Dhabi Department of Economic Development
WhatsApp: +971 569988388


Authority: Ajman Department of Economic Development
Telephone: 80070
Click here to file an online complaint


Authority: Dubai Economy
Telephone: 600 54 5555
File a complaint: Click here


Authority: Fujairah Department of Economic Development
Telephone: 80036
App: smartFUJAIRAH
Download UAE government apps here


Authority: Sharjah Department of Economic Development
Telephone: 8080000
File a complaint: Click here

Download UAE government apps here

Ras Al Khaimah

Authority: Ras Al Khaimah Department of Economic Development

File a complaint here

Download UAE government apps here

Consumer protection law

The Federal Law No. 24 of 2006 on Consumer Protection defines consumer’s rights and obligations and outlines certain protection measures to fight monopoly, overpricing and fraudulent commercial activities against consumers.

According to the law, UAE consumers are granted the following rights:

• The right to safety: to be protected from products, production processes and services that may cause harm to health and safety

• The right to know: to know the accurate information concerning the goods and services (ex: origin of products, expiry date and ingredients of food items etc.)

• The right to choose: to have multiple options of items and services at competitive prices and quality

• The right to representation: to express opinions to develop the goods, services, prices and availability

• The right to be informed: to acquire knowledge and skill and awareness of consumer rights and responsibilities through continuous awareness programmes.

New consumer protection law

In 2019, the UAE Cabinet approved the issuing of a new federal law on consumer protection which is in line with the Unified Law on Consumer Protection of the Gulf Cooperation Council Countries (GCC). The new law aims to:

• guarantee the protection of consumers and stability of prices

• ensure the delivery of goods and services according to production and distribution patterns tailored to the consumers’ needs

• limit practices that may have a negative impact on consumers and control increase in prices

• encourage sustainable consumption

• provide adequate protection to consumers in light of the technological advancement seen by the eCommerce

• regulate the work of suppliers, advertisers and commercial agents with regard to consumer protection

• provide the necessary conditions for creating a free market where consumers are granted the right to choose freely with fair prices

• encourage the creation of a code of ethics the producers and distributors of goods and services. ICA/Expat Media

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