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Social media giant Facebook.

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Facebook to change its name? Report claims rebranding in the works

 

DUBAI – Social media giant Facebook is reportedly planning to change its name as part of a company rebranding, The Verge reported.

Facebook CEO Mark Zuckerberg is reportedly planning to talk about the name change at the company’s annual Connect conference on October 28.

The rebrand would likely position Facebook under a parent company, which will also oversee its products like WhatsApp and Instagram, according to The Verge, citing a source.

A Facebook spokesperson declined to comment, saying it “doesn’t comment on rumour or speculation”.

The rumoured rebrand comes after Facebook faces pressure following revelations from whistleblower Frances Haugen that the tech giant put “astronomical profits before people”.

Haugen forwarded to the Wall Street Journal tens of thousands of pages of internal research documents she secretly copied before resigning from her job as Facebook data scientist.

Haugen also filed complaints with federal authorities alleging that Facebook’s own research shows that it amplifies hate, misinformation and political unrest, but the company hides what it knows.

She insisted that “Facebook, over and over again, has shown it chooses profit over safety.”

ALSO READ: Facebook blackout costs Zuckerberg Dh22 billion in just hours


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