Elon Musk unveils X logo on Twitter headquarters

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The new X logo is flashed on the facade of Twitter’s headquarters. TWITTER/Elon Musk

Elon Musk unveiled a new X logo on Twitter’s headquarters, tweeting a photo of the new logo flashed on the building’s façade on Monday (July 24).

This came a day after the billionaire businessman said he was looking to change Twitter’s logo.

On Sunday, Musk tweeted: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

The switch to the “X” logo from the famous blue bird marks what would be the latest big change since Musk bought the social media platform for $44 billion last year. Musk has already named Twitter’s parent company the X Corporation. Under the site’s new identity, a post would be called “an X,” Musk previously said.

Musk has imposed a series of changes in Twitter since his takeover. He has dropped Twitter’s blue badge of legacy verification in favor of a paid verification system. Twitter then introduced gold and silver ticks for brands and government figures, while reinstating blue ticks for celebrities and access to previously suspended high profile accounts.

Shortly after Musk took over Twitter, he imposed mass layoffs to focus on retaining employees with “exceptional performance” and improving its cash flow.  Twitter is currently facing competition, with Facebook parent Meta recently launching a text-based platform, Threads. ICA/Expat Media

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