At the Apple Store in Dubai Mall on September 22, 2023.
PHOTO BY EXPAT MEDIA
As hundreds of Apple fans flocked to Dubai Mall to snap up the new iPhone series on Friday (September 22), some enterprising individuals who bought the devices turned into instant resellers to make a big profit.
As Expatmedia.net visited Dubai Mall, some haggling could be heard among small crowds in the sidelines. “How much is your last price?” a man could be heard offering a shopper-turned-reseller holding a small, white Apple paper bag.
Resellers were offering the 256GB iPhone 15 for as much as Dh5,800, making a cool profit of up to Dh2,000. But for some Apple fans who did not pre-order a device and don’t want to wait in queue, it appears this is a price they are willing to pay, even if the iPhone 15 retails for just Dh3,399 (128 GB), Dh3,799 (256 GB) or Dh4,649 (512GB).
Meanwhile, the iPhone 15 Pro Max was being resold for as much as Dh7,000 to Dh8,500, when its retail price starts at just Dh5,099 for the 256GB device.
Extra security personnel managing the crowd at the Apple Store could be seen dispersing crowds, particularly those suspected of reselling near the vicinity.
The queue at the Apple Store at Dubai Mall has been divided into two: for business plan subscribers, and for regular shoppers, with personnel prioritizing those who pre-ordered an iPhone. A customer service representative of Dubai Mall said that they began operations at 6am to accommodate the large crowd of people who want to be among the first to buy the new iPhone. ICA/Expat Media
@expatmedia New iPhone 15 owners spotted at Dubai Mall as Apple’s new smartphone series hit UAE stores on September 22 #iphone15 #iphone15promax #iphone15pro #apple #dubaimall #smartphone #iphone #shopping #dubaimall #dubai #expatmedia ♬ Here We Go – Spirit City
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