2024 Land Cruiser Prado launches in UAE

Estimated read time 6 min read

At the launch of the 2024 Land Cruiser Prado in the UAE.

Al Futtaim Toyota has launched the fifth-generation Land Cruiser Prado in the UAE, celebrating more than 70 years of offroad dominance and reliable performance across 190 countries.

Since its debut in 1951, the Land Cruiser has proven its ability to excel in even the harshest environments. The Land Cruiser Prado, introduced to the Land Cruiser family in 1985, then brought the unparalleled performance of previous models in a more compact, lightweight package.

Commenting on the launch of the new Prado, Jacques Brent, Managing Director for Al Futtaim Toyota, said: “This legendary 4×4 represents an integral aspect of Toyota’s heritage, built through a constant pursuit of greater reliability, durability, and capability. Spacious and practical, it has supported the needs of families and business owners across the UAE, and empowered those looking for adventure to explore the nation’s beautiful mountain and desert landscapes. It has also driven the UAE’s economy forward as a durable, reliable and affordable workhorse for public and private sector fleets.”

Built on the same body-on-frame Toyota New Global Architecture GA-F platform as the Land Cruiser 300 Series, the 2024 Prado offers a 50 percent increase in frame rigidity and a 30 percent increase in overall rigidity for superior handling and a comfortable, stable ride both on and off-road.

The Land Cruiser Prado comes with a new powertrain that combines powerful driving performance with environmental efficiency. A 2.4-liter inline four-cylinder turbo gasoline engine that produces 267 hp and 430 Nm of torque, paired with a direct shift eight-speed automatic transmission.

The all-new Land Cruiser Prado’s all-terrain support systems make it one of the most technically advanced, safe, pleasurable and easy-to-use four-wheel drive vehicles in the region. This helps both skilled and inexperienced drivers maximize their vehicle’s performance thanks to a multitude of assistance features, including a two Differential Lock System (central and rear) that provides enhanced off-road capabilities on rough terrain. Superior wheel articulation has also been ensured, dramatically enhancing off-road ground-covering ability.

The Land Cruiser Prado comes with a total of six modes, including a new AUTO mode that enhances Multi-Terrain Select capabilities by adjusting to various road conditions such as sand, rock, dirt, and mud, as well as crawl control function to further enhance its off-road prowess.

2024 Land Cruiser Prado

Equipped with the 3D-Multi Terrain Monitor (3D-MTM), four cameras that are used to help the driver see around the vehicle when Multi-Terrain Select is in operation, the Land Cruiser Prado assists drivers in assessing road conditions around the vehicle, promoting safer and more confident low-speed maneuvering. The 3D-MTM provides Underfloor View, which can be enabled with the press of an on-screen button when the vehicle is stopped while the screen is displaying images from the front-facing camera, and a Back Underfloor View, which displays a magnified image of the area around the rear wheels when backing up.

The latest Land Cruiser Prado is also the first to be equipped with Electric Power Steering (EPS), which helps reduce loss of steering control when driving off-road, provides a crisper steering feel, improves maneuverability at low speeds, and enables Lane Tracing Assist. The Stabilizer Disconnect Mechanism (SDM) allows the front stabilizer state to be changed via a switch, delivering ride comfort when off-road and handling stability when on-road.

To give drivers the best frontal and side view possible, the Land Cruiser Prado’s engine hood has been designed with a lowered center for immediate blind spot reduction, coupled with raised sides which make it easier to locate the vehicle’s corners. The side view is further improved with a more upright A pillar, along with mirrors attached to the doors and a belt line about 30 mm lower compared to the current model. The front and rear corners are chamfered for enhanced maneuverability, and the lower door sections have a scraped, concave surface to mitigate debris damage and round off the vehicle’s sleek appearance.

Switches feature unified toggle or push controls for ease of use without diverting attention, designed with the help of professional rally drivers. Digital design techniques helped create a seamless interplay of flat, hard functional areas and soft, thick touchpoints, giving the interior an overall sense of unity. These include knee pads on either side of the driver’s seat to maintain optimal posture across rough terrain, as well as a palm rest for stable screen operation.

Striking a balance between rugged durability and enhanced convenience and comfort, the new Land Cruiser Prado’s cabin is equipped with a range of advanced features. These include as wireless charging for smartphones, a 12.3-inch touchscreen multimedia system with Apple CarPlay and Android Auto compatibility, a 12.3-inch full graphic color meter, a color head-up display, a tri-zone automatic air conditioning system with rear AC vents, a 10-speaker surround sound system, multi-adjustable power and ventilated front and second row seats, and 60/40 split and reclining second-row seats, fully flat-folding third-row seats.

The 2024 Land Cruiser Prado comes with an advanced safety system. This is complemented by Toyota Safety Sense, an advanced safety technology package that includes a Pre-Collision System with extended features to include Intersection Collision Avoidance Support; Acceleration Suppression, which reacts to sudden use of the throttle in low-speed driving; and Emergency Steering Assist. The package also includes Dynamic Radar Cruise Control with Full-Speed Range and several features such as Earlier detection of interrupt vehicle and Curve speed reduction, Lane Tracing Assist, Lane Departure Alert, and Adaptive High Beam System.

The new Land Cruiser Prado features a comprehensive array of safety features to protect its occupants, such as 8 SRS airbags, including side-curtain airbags for all three rows, Vehicle Stability Control, Traction Control, Anti-lock Brake System, Brake Assist, Parking Support Brake, Blind Spot Monitor, Multi-terrain Monitor including Panoramic View Monitor, Rear Cross Traffic Alert, Safe Exit Assist, Downhill Assist Control, Tire Pressure Warning System, Drive Start Control, driver and front passenger seat belts with pre-tensioners and force limiters, and a clearance sonar featuring eight sensors located in the front and rear bumpers.

The new Land Cruiser Prado comes in eight colours. These include Avant Garde Bronze ME, Dark Gray, Smoky Blue combined with a light grey roof, Platinum White Pearl MC, and Attitude Back MC, in addition to one newly developed color: Sand, combined with a light grey roof.

Meanwhile, the interior is available in a choice of Dark Chestnut, Black, or Chateau. The vehicle also comes equipped with a choice of two designs of 18-inch alloy wheels, one of which offers better off-road performance while the other expresses functional beauty and practicality. PR/Expat Media

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