The Carrefour Bites and More by the Shore.


Carrefour launches world’s first floating supermarket in Dubai


DUBAI – In the mood to do your grocery shopping while out at sea? Supermarket chain Carrefour has just launched a floating supermarket that lets you do it without hassle.

A custom-built “aqua pod” will be anchored out at sea so serve sea and land-based customers six days a week, from 10am to 6pm.

The concept, dubbed “Carrefour Bites and More by the Shore”, allows yacht passengers and jet skiers to choose from 300 products, including snacks and beverages.

A skiff will also deliver orders from the aqua pod to customers on Kite Beach, Jumeirah Public Beach and Al Sufouh Beach.

How to order

Placing an order is simple. Jet skiers and passengers in small sailing crafts can sail up to the Aqua Pod and order at the window counter, pay and receive their packed items.

Customers on larger sailing vessels in the area or on the selected beaches can phone through their order by dialing 056 400 3659 or via the aqua pod app and a skiff will deliver their order within a 45-minute target delivery time.

Commenting on the launch, Hani Weiss, CEO of Majid Al Futtaim Retail, said: “Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations.”

Miguel Povedano, Chief Operating Officer and Head of Operational Excellence of Carrefour UAE at Majid Al Futtaim Retail, said: “With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served. It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service.”

The Aqua Pod was designed and created by Aquatic Architects Design Studio in Dubai. It is powered by rechargeable batteries, which will allow it to cruise out to sea and back. GAD/Expat Media


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