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Rapper and producer will.i.am.

PHOTO BY EXPO 2020 DUBAI


will.i.am is new voice of Expo 2020 Dubai global campaign

 

DUBAI – Rapper and producer will.i.am is the voice of Expo 2020 Dubai’s new roll call of milestone moments, celebrating the incredible history of human achievement and anticipating the accomplishments yet to come across the fields of art, music, fashion, science and more.

The “Be There” film, which suggests how Expo 2020 plans to add to this impressive global lineage with the attractions that await visitors to the event, is a fast-paced cinematic montage that recounts numerous invention milestones in history, such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight.

Active in 29 markets and 14 languages, the film declares that although you weren’t there for those pioneering moments, you can ‘Be There’ to witness the next wave of human brilliance when Expo 2020 Dubai opens its doors on October 20 2020.

An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jassmi, who earlier this month was announced as an Expo 2020 Dubai Ambassador.

Najeeb Mohammed Al-Ali, Executive-Director, Expo 2020 Dubai Bureau, said: “The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future. It is exactly the emotion and optimistic feeling that we are looking to achieve at Expo 2020 Dubai – to ignite and inspire the world, come October 20, 2020″. ICA/Expat Media


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