Picture for illustration purposes only.
PHOTO BY ARCHIVE
DUBAI – Unbeatable sales, events and promotions – including a chance to win a furnished studio apartment – are underway as Dubai launched the new Dubai Home Festival (DHF) to celebrate the best of the emirate’s homeware offering.
The festival will run from April 18 to May 1 in participating stores, from interior to design, offering between 25 percent to 75 percent discount on homeware, appliances and home accessories.
A key element of the festival, shoppers will also have the opportunity to take part in a series of interesting workshops and masterclasses hosted by design experts.
“We’ve seen significant growth in Dubai’s homeware industry and together with our strategic retail partners, we are excited to shine a spotlight on this flourishing sector to give consumers the opportunity to enjoy unbeatable sales, promotions and events in this space,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE).
Here’s all you need to know about this festival.
DHF Friday Surprise will take place on April 19 and 26 and will give bargain-hunters the chance to bag an incredible offer on an exclusive product range at a specified shopping location, time and outlet each week. Details of the eagerly-anticipated deals will only be revealed 24 hours beforehand, so shoppers are urged to monitor the website and social channels to make sure they don’t miss out
DHF Reveals will see much-loved homeware brands launch an exciting new collection especially for Dubai Home Festival. Details of the limited-edition range will only be announced on social media.
CHANCES TO WIN
Fully-furnished studio apartment: People will have a very special chance to win a fully-furnished studio apartment in Starz by Danube. Shoppers simply need to spend Dh500 in participating home stores to be entered into the draw to win.
Double Skywards Miles, hotel stay: The Dubai Mall is rewarding shoppers with double Skywards Miles on all purchases over Dh100 in participating homeware and electronic stores. Visitors who also spend over Dh25,000 during DHF will receive an overnight stay for two at the luxurious five-star Address Hotel in Dubai. Both offers run until April 30.
Win Dh30,000 vouchers plus MG6 car: Ibn Battuta Mall will be giving three customers who spend Dg250 at any in-mall homeware store the opportunity to win Dh30,000 in gift vouchers each to spend at Homes R Us, plus one MG6 car.
Full bedroom makeover: Consumers who spend Dh20,000 at Interiors during Dubai Home Festival will be entered into a raffle with the chance to win a series of life-changing prizes, including a full bedroom makeover. The store will also be running a 30 to 50 percent offer on selected products.
Dh25 discount: Linen-lovers could head to MUJI stores at The Beach, The Dubai Mall and City Centre Mirdif starting April 18 as the quirky brand will be offering Dh25 off selected linen items on purchases of Dh100 and above.
Dh50 off final bill: Villeroy & Boch will be offering Dh50 off the final bill on purchases of Dh200 and above.
Fireworks show: Kicking off Dubai Home Festival, residents and tourists can watch a stunning firework display at Dubai Festival City Mall on April 18 at 8:30pm.
Free masterclasses: Visitors to Home Centre at Mall of the Emirates can take part in a number of exclusive masterclasses throughout DHF. The free-to-attend sessions will be hosted daily by a selection of chefs and interior designers, who will be educating shoppers with top tips for the home and kitchen.
Young Designers Exhibition: Dubai Institute of Design and Innovation (DIDI) will be hosting a Young Designers Exhibition at Mall of the Emirates, showcasing an array of creative work projects from its students.
Fashion show: IKEA will host an exclusive fashion show from 6pm on April 24. A series of local artists have come together to design a collection of outfits using materials from a number of IKEA’s products, including fabrics, tables and even lamp shades. The catwalk will be followed by the brand’s very own Design Talk, which will discuss IKEA’s stance on sustainability in the home. Throughout DHF, IKEA will also be putting on numerous activities for kids.
Free masterclasses: Crate and Barrel will host two free-to-attend masterclasses giving furnishing fanatics tips on how to brighten up their home during the upcoming holidays. The first session will take place at Mall of the Emirates on April 19 and the second at City Centre Mirdif on April 20. Crate and Barrel will also host two Ramadan workshops preparing consumers for entertaining during the holy month, offering tips on what to cook and how to ensure the home is looking its best. The first event is at Mall of the Emirates on April 26 and the second is at City Centre Mirdif on April 27.
Ramadan table top workshop: Robinsons at Dubai Festival City Mall will put on an exclusive Ramadan table top workshop on April 24 to help customers learn how to create the perfect table setting to dazzle family and friends.
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