Mr Universe Mike O’Hearn.


Epic Abu Dhabi fitness expo in September


ABU DHABI – Fitness celebrities Mr. Universe and Mr. Olympia will grace the blockbuster Abu Dhabi Sports and Fitness Expo when it opens in the capital in September.

The September 5 to 7 extravaganza features fitness and wellbeing innovations, fitness classes, seminars, amateur MMA bouts, CrossFit competitions and celebrity appearances by Mr. Universe, Mike O’Hearn, and Mr. Olympia Jay Cutler. The event will be held at du Forum on Yas Island as part of the inaugural Abu Dhabi Showdown Week.

Fitness classes and activations have been designed to engage attendees of all ages, alongside competitions for coaches, amateur MMA fighters, CrossFit athletes, strongmen and women and elite amateur bodybuilders.

The event culminates with UFC 242: KHABIB vs. POIRIER at The Arena, a purpose-built venue on Yas Island on September  7.

“The Abu Dhabi Sports & Fitness Expo is the perfect complement to Abu Dhabi Showdown Week’s packed programme of events and activations around the city,” said Mubarak Al Shamisi, Abu Dhabi Convention & Exhibition Bureau Director at DCT Abu Dhabi.

The Abu Dhabi Sports and Fitness Expo opens at 3pm on September 5 at du Forum on Yas Island with leading industry players exhibiting their latest technologies and product innovations.

The UAE Muay Thai and Kickboxing Federation will host the Amateur Fighters Championship, featuring some of the region’s most talented fighters, while the Expo’s arena area will host Strongman Live, which promises to be a true show of strength and technique from some of the world’s strongest athletes in a series of challenges including Farmer’s Walk, Truck Pull, and Atlas Stones.

The Life Transformation Coach Competition will honour qualified, REPs registered fitness coaches who have mentored clients through their lifestyle and wellness transformations, while Group Fitness Classes will be open to all attendees from 4pm to 7pm.

Day two of the Expo will include the Abu Dhabi Sports and Fitness Expo CrossFit Championship, featuring leading CrossFit athletes, and the 2nd Abu Dhabi Classic – an International Federation of Bodybuilding (IFBB) Amateur Championship.

A Fitness and Fashion competition will be open to men and women while the group fitness classes will continue with the addition of a Yoga Movement Masterclass. The industry conference series will feature a soon-to-be-announced fitness celebrity with the final day of the Expo on September 7, giving Expo attendees the chance to get involved in CrossFit training, group classes and hear from fitness celebrities.

Ticket prices for the Abu Dhabi Sports and Fitness Expo range from Dh50 for a one-day pass, to Dh120 for a three-day pass. A single day VIP pass, which includes exclusive opportunities to get up-close to global fitness celebrities, is priced at Dh100. For more information or to book tickets for the expo, visit Tickets to the UFC match are available at


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