Mo Salah (left) with DHL's CEO in the Middle East and North Africa, Nour Suliman.
PHOTO BY SUPPLIED
DUBAI – Why did Egyptian football star Mo Salah deactivate his social media accounts? The answer was revealed in the star’s recent Dubai visit
Salah visited Dubai recently as part of DHL’s The Human Network campagn. The African Footballer of the Year awardee met with fans at the Address Hotel Downtown Dubai and also participated in a question and answer portion.
Earlier this year, Salah deactivated his social media accounts after posting the cryptic message “2019 Resolution: Time to get in touch, for real.”
It left his fans wondering why he suddenly disconnected. DHL Express revealed that it was all part of a larger initiative to remind the world about the importance of human connections.
The campaign was a massive success worldwide and generated more than 18 million online views.
DHL signed a partnership with Salah in 2018 to make the footballer its brand ambassador for the Middle East and North Africa (MENA) region for two years.
DHL Express is working closely with Salah on a series of marketing initiatives that will be announced in the months to come. GAD/Expat Media
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