From left: Frog shell and brass camel by Arden Classics, Horns by James Doran-Webb, and Sansa Chair by Coast Pacific.
PHOTO BY SUPPLIED
DUBAI – Lifestyle products crafted from natural and eco-sustainable materials will be the focus of this year’s Philippine participation at INDEX Dubai, the biggest design event in the Middle East and North African (MENA) region.
The event runs from September 17 to 19 at the Dubai World Trade Centre and is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), in partnership with the Export Marketing Bureau and the Philippine Trade and Investment Center in Dubai.
Seven Philippine companies from different lifestyle sectors namely, furniture and furnishings, home décor and fashion accessories will be showcasing their work at the expo.
“This participation will bring to the forefront the resourcefulness and ingenuity of our skilled Filipino craftsmen and designers,” said DTI-CITEM Executive Director Pauline Suaco-Juan. “Through their intricate and innovative pieces, these exhibitors will help elevate Philippine design in both the Middle Eastern and the global markets.”
The seven companies will feature their latest creations that promote world-class craftsmanship made with locally sourced, eco-sustainable or repurposed materials like old fabrics, driftwood pieces, natural seashells from non-endangered species and other reusable objects that are typically considered as “waste,” to emphasize that responsible sourcing is an integral aspect of the Philippine design industry.
Exhibiting under the Philippine participation are companies that include James Doran-Webb and Furniture Doctor. Both use raw and re-engineered drift wood to create original and functional furniture pieces.
Another furniture exhibitor, Coast Pacific, perfectly balances the use of natural and synthetic materials in developing new weaving patterns and enhancing traditional techniques for their product line. Joining these furniture companies in Dubai are two fashion accessory brands: traditional jeweler, Kit Silver; and minaudière maker, Mele + Marie.
Rounding off the list are two home décor and accessory companies: Arden Classic with their blend of natural seashells and metalworks that depict the magnificence of nature; and Bon-Ace with their home accessories made with all-natural materials designed with Filipino and Italian influences.
After doubling its sales target in last year’s edition with $2.77 million (Dh10.2 million), the Philippines is now eyeing to generate $2.9 million (Dh10.6 million) in export sales for this year’s show.
CITEM is partnering with the Export Marketing Bureau to achieve optimum results for this year’s participation, with DTI-EMB organizing business-matching activities during the show.
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