The Dubai Arena has been renamed as Coca-Cola Arena.
PHOTO BY ARCHIVE
DUBAI – Don’t call it the Dubai Arena. At least in the next ten years.
Dubai-based property developer Meraas has signed a 10-year agreement with The Coca-Cola Company for the exclusive naming rights for Dubai’s first and biggest indoor, multi-purpose arena. Upon completion, the 17,000-capacity arena will be known as the Coca-Cola Arena.
Located at City Walk in Dubai, the hugely-anticipated arena will open to the public in June this year and will become the heartbeat of the entertainment landscape in the region.
Owned by Meraas, the Coca-Cola Arena will have the ability to host large scale live events 365 days a year. While adding another dimension to Meraas’ diverse portfolio of projects, the arena will also bolster Dubai’s status as a year-round global tourist destination and foster the development of Dubai as an all-inclusive modern metropolis for its residents.
“We are proud to have a company of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the long-term. It is a testament to the unrivalled positioning of Dubai as a global tourism, leisure and entertainment hub,” said Meraas Group Chairman His Excellency Abdulla Al Habbai.
“The arena will create another iconic landmark in the city attracting visitors from across the world,” said Murat Ozgel, General Manager of Coca-Cola Middle East and Deputy President of Coca-Cola Middle East and North Africa.
The state-of-the-art multipurpose Coca-Cola Arena has been designed with Meraas’ architectural panache. It will be a fully air-conditioned indoor arena with end-stage, central and half-stage configuration capabilities. It is also, significantly, the biggest multipurpose arena of its kind between Istanbul and Singapore.
As such, it is ideally positioned to host the most diverse productions. Major touring international artists, sporting events, comedy gigs, gala dinners, exhibitions and conferences can all be accommodated in the arena to the taste of the region’s diverse cultural palate. GAD/Expat Media
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