5 ways to get richer this DSF and more reasons not to miss it


DUBAI – The 23rd edition of the Dubai Shopping Festival (DSF) started in malls across Dubai on Tuesday (December 26), with huge shopping discounts and plenty of entertainment in store for everyone.

Now if you think DSF is just all about spending, think again. Here are our top 10 reasons how you could win some cash and why you shouldn’t miss this DSF.

1. 90 percent discount at Friday flash sale

Head to the Friday flash sale on January 12 at Al Salam Stores at Mirdif City Centre to get up to 90 percent discount on all items from 10am until stocks last. Participating brands include Armani Jeans, Dolce & Gabbana, DKNY, Escada, Emporio Armani, Love Moschino, Roberto Cavalli, Roy Robson, Versace Jeans and more. Don’t miss it or you’ll end up saying sorry like Justin Bieber.


2. Tax-free shopping!

It’s only for six days, but we’re sure you have better plans for your dirhams before Value Added Tax kicks in. Your carefree shopping days are from December 26 to 31 before that five percent tax is added to your shopping bill on January 1. So grab your shopping bag and go. Now!


3. Weekly flash sale, 33 days of mega sale

Here’s an excuse to shop until you drop for the 12-hour flash sale that’s running every Friday in different malls (watch this space for updates). If you miss that, don’t worry. You still have until January 27 to shop like a star. That’s 32 more days of mega shopping discounts left. Check out these numbers: 3,000 participating shops, 70 brands, discounts between 25 percent and 90 percent.

4. Shop and Win cash

Shop to your heart’s content at participating malls and be in the running for the Shop and Win promotion where you can win Dh100,000 or Dh50,000 per week. Three other shoppers will also get Dh10,000 each.

5. Get a room makeover

Think your room could do with a beautiful makeover? For free? Then all you need to do is buy stuff worth Dh1,000 at IKEA throughout DSF so you get a ticket to the raffle draw for a concept room that goes with IKEA furniture worth Dh10,000. A winner will be selected on January 2.


6. Win a luxury car and Dh150,000 daily

You’ve probably seen those DSF kiosks go up in your neighbourhood (they’re also at Enoc, Eppco, Zoom and Dubai Metro stations). That’s where you start counting your lucky stars. Tickets cost Dh200 to get you on the daily draw for an Infiniti QX60 plus Dh150,000 in cash. If you don’t get picked, don’t worry. There’s still a weekly draw where four people will win Dh50,000 each. Weekly draws will be held at Global Village on January 6, 13, 20 and 27.

7. 33 kilos of gold worth Dh5 million to be won

If you buy gold, diamond jewellery, pearl or watches at participating jewellery stores this DSF, you could be one of 100 winners to take home gold. Three winners will be picked every day, with one going home with 500 grams of gold and two others winning 250 grams of gold each. For the grand draw, one winner gets one kilogram of gold. All you need to do is buy gold jewellery worth Dh500. If you want to double your chances of winning, just buy diamond jewellery, pearl or watches worth Dh500.

8. Fireworks display

If you’re a fan of fireworks, then DSF is going to provide plenty of bang for you. Camp out at Al Seef, La Mer, The Beach and Global Village for a spectacular fireworks display every night between 8:30pm and 9pm.

9. DSF Carnival

DSF doesn’t always mean you have to spend money on shopping. Looking for free entertainment? The Beach opposite JBR is turning into a giant carnival complete with live performances from acrobats and other entertainers to put you in fun mode.


10. Discounted entry to top attractions, restaurants

If you haven’t been to some of Dubai’s top entertainment places because entrance fees are pricey, this DSF is the perfect time to go. You can get the DSF Pass to get up to 65 percent discount at 60 top attractions in Dubai, such as At The Top at Burj Khalifa, Kaleidoscope, IMG Worlds of Adventure and La Perle. The DSF Pass also gets you discounts at restaurants. It costs Dh399 and you can buy it here. Or at Sharjah DG, you get the DSF pass for free if you buy any Android phone worth Dh1,499 or more. We know it’s so cool you’ll probably do a skydive!


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