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Mega 12-hour sale at Dubai Summer Surprises

 

DUBAI – A mega 12-hour sale in malls across Dubai will kick off the Dubai Summer Surprises (DSS) on June 22.

The six-week summer sale season will last until August 4 and will feature retail discounts, raffle draws and events.

The annual DSS is organised by the Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).

“Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.,” said Ahmad Al Khaja, CEO of DFRE.

12-hour sale

Head to Mall of Emirates, Mirdif City Centre, Deira City Centre, Shindagha City Centre and other Majid Al Futtaim malls on June 22 for the 12-hour sale featuring up to 90 percent discounts from 12pm to midnight.

Six-week sale

From June 22 to August 1, expect brands to slash prices by 25 percent to 75 percent.

Deal of the Day

Throughout DSS, shops will offer a “Deal of the Day” on retail products at heavily discounted prices.

Weekend Destination

Each week, a participating mall will offer additional entertainment where people can shop until 2am every Friday.

Final Weekend Sale

Don’t miss the Final Weekend Sale from August 2 to 4, which is going to feature items at throwaway prices. GAD/Expat Media

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