#WatchInWatchOut: 1915 by Seddiqi & Sons brings back its popular charity campaign


DUBAI – Got an old watch? You can trade it in for charity and get a 50 percent discount on a new watch.

The #WatchInWatchOut campaign by 1915 by Seddiqi & Sons runs from April 5 to 7.

Now on its third year, the initiative allows customers to donate any old watch to charity at participating 1915 by Seddiqi & Sons stores across the UAE and receive 50 percent discount on brand new watches in return for their kind gesture.

This campaign promotes and instills a culture of giving among residents, enhancing the spirit of the Year of Zayed 2018, the company said.

Last year, more than 2,100 watches were donated to the Red Crescent through the initiative.

The offer will be available at the following 1915 by Seddiqi & Sons branches:

1915 The Galleria, AL Maryah Island

1915 Bawabat Al Sharq

1915 Burjuman

1915 Deira City Center

1915 Dubai Marina Mall

1915 Sahara Center

1915 Fujairah City Center


Brands participating in the initiative include:


Daniel Wellington

Emporio Armani

Emporio Armani Swiss

Ferre Milano


Kate Spade

Micheal Kors


Movado Bold

Movado Edge


West End Watches

Henry London


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